Many companies are still relying on the phone book and printing advertising. While having an online presence is important, the specific platforms and strategies you choose will depend on your business goals, target audience, and resources. Whether it's a website, social media profiles, or online advertising campaigns, investing in your online presence can pay dividends in terms of brand awareness, customer engagement, and ultimately, business success.
Visibility
With billions of people using the internet daily, having an online presence increases your visibility to potential customers who are searching for products or services like yours.
Credibility
A well-designed website and active social media profiles can lend credibility to your business. Customers often research online before making purchasing decisions, and a professional online presence can instill trust in your brand.
Accessibility
An online presence allows customers to access information about your business at any time, from anywhere. This means that even when your physical location is closed, potential customers can still learn about your offerings.
Marketing Opportunities
The internet provides numerous opportunities for marketing and advertising, including social media marketing, search engine optimisation (SEO), email marketing, and online advertising. These channels can help you reach your target audience effectively and efficiently.
Competitive Advantage
If your competitors have an online presence and you do not, you may be at a significant disadvantage. Customers are more likely to choose businesses that are easily accessible and engaging online.
Sales and Growth
An online presence can open up new avenues for sales and business growth. E-commerce platforms, online marketplaces, and digital marketing strategies can help you expand your customer base and increase revenue.
The things we recommend you need
- Website with good domain name
- Email using your domain name, not a gmail or something worse
- Google My Business - one of the most important things you need for consumer confidence
- LinkedIn
- Twitter
- Instagram
- Facebook
- Trustpilot
- YouTube (if you have video)
- TikTok (not for everyone!)