What does Google’s Universal Analytics ending mean?

If your website uses Google’s Universal Analytics tracking code, it will no longer monitor your website data. This will leave you without insights into your content’s performance and eliminate your current data collection capabilities. Consequently, this will impact your data-driven marketing strategy and planning.

Why the change of how they do it?

Originally designed primarily for desktop search, it has not kept pace with the shift to mobile. Today, over 60% of global searches are conducted on mobile devices.

What do I have to do to change over to GA4?

Continual innovation is central to Google’s value, and its data gathering tools are no exception. GA4 addresses the increasing demand for enhanced privacy protection by no longer storing IP addresses, aligning with recent international privacy regulations.

GA4 is a significant upgrade, designed with key business objectives in mind. It offers deeper insights into lead generation, customer engagement, and sales, providing far more detailed data. However, like any new tool, there is a steep learning curve associated with the Google Analytics 4 interface.

Some of GA4’s benefits include:

1. Excellent Customer Journey tracking
2. Deeper user engagement analysis
3. Easy to use report generator
4. User-friendly goal set-up

Get in touch with us if you don’t have the time or want to make the change on your website.