A website and a landing page serve different purposes and have distinct characteristics:

WEBSITE

• A website is a collection of web pages grouped under a single domain name. It typically comprises multiple pages such as the homepage, about page, services/products pages, contact page, etc.
• Websites are designed to provide comprehensive information about a company, organisation, individual, or topic. They serve as a hub for various types of content, including articles, blogs, videos, images, and more.
• Websites are often used for broader purposes such as brand building, providing detailed information, facilitating e-commerce transactions, and serving as a platform for communication and engagement with visitors.
• Navigation within a website is more extensive, allowing visitors to explore different sections and pages to find the information they seek.

LANDING PAGE

• A landing page, on the other hand, is a standalone web page specifically created for a marketing or advertising campaign. It is where a visitor "lands" after clicking on a link in an email, social media post, advertisement, or search engine result.
• Landing pages are designed with a single focused objective, such as promoting a product, capturing leads, encouraging sign-ups, or driving sales.
• They usually have minimal navigation elements to prevent distractions and keep visitors focused on the desired action, often featuring a clear call-to-action (CTA).
• Landing pages are highly optimized for conversion, with attention given to elements such as compelling headlines, persuasive copy, appealing visuals, and forms for capturing visitor information.

While a website is a comprehensive online platform providing various types of content and serving multiple purposes, a landing page is a targeted, focused page designed to convert visitors for a specific marketing campaign or goal.