At Púca, we help businesses modernise and manage their digital identity so it properly reflects the quality of what they do. Here’s an example of how we turned things around for a successful Dublin company with a surprisingly poor online footprint.

Website: From Forgotten to Functional

The Problem:
Their website, built in the mid-2000s, had several serious issues:
* Outdated design and layout
* Didn’t work well on smartphones, tablets, or larger screens
* No SEO implemented
* Last blog post was from 2009 — giving the impression of inactivity

Our Fix:
We designed and developed a brand-new, fully responsive website that looks great on all devices. We implemented SEO best practices from the ground up and removed visible blog dates to avoid highlighting outdated content.

The Result:
The business began receiving compliments on the new site and saw noticeable improvements in search rankings and engagement.

Hosting & Support: More for Less

The Problem:
They were paying too much for legacy hosting that included minimal support, no regular backups, and no monitoring — with slow turnaround times when issues came up.

Our Fix:
We migrated their website to our managed hosting solution, which includes daily backups, security protection, performance monitoring, and fast support — all under a simpler, more affordable monthly plan.

The Result:
They’re now spending less on hosting, but receiving more value, faster support, and better overall peace of mind.

LinkedIn: Taking Control of Their Professional Presence

The Problem:
They had never set up an official LinkedIn page. LinkedIn had automatically created one by scraping data from the web — but it was unclaimed, empty, and unbranded.

Our Fix:
We took ownership of the page, uploaded a branded profile image and header, updated all business information, and added a strong company bio.

The Result:
Followers increased steadily, and partner companies began tagging them in posts — boosting visibility and credibility within their industry.

Google My Business: One Location, Not Three

The Problem:
They had a Google Business profile, but somehow three different addresses had been created over time — even though they’d only ever operated from one location.

Our Fix:
We submitted multiple support requests to Google and followed up persistently to remove the inaccurate listings.

The Result:
Their correct address is now the only listing, giving customers clear and consistent information across Google.

Other Social Media: Knowing When to Say No

The Situation:
As a niche business, they didn’t need to be on every social media platform. Rather than setting up unused accounts, we took a focused, intentional approach.

The Strategy:
We kept the emphasis on their website, Google presence, and LinkedIn — where their audience is most likely to find and engage with them.

The Bigger Picture: Your Digital Footprint Matters

Just because your business is thriving doesn’t mean your digital presence can be ignored. Relying on word of mouth alone isn’t enough anymore — and in some cases, it could be working against you. An outdated website or complete lack of social media can turn potential customers away before they even get in touch.

Your digital presence is more than just a website. It’s your first impression, your online storefront, and a trust signal — all rolled into one. These days, customers can find you in multiple places, and each one should reflect your business in not just a good light — but a great one.

At Púca, we offer rolling monthly support packages to help you take control of your online presence. Whether you need a full digital makeover or just want help staying on top of things, we’ve got your back — no long-term contracts required.