Client & task
The third website I’ve built for Annasley Park, following her keynote speaker site and her previous Ocean Survivoar Challenge site. This one supports her next expedition — a solo, unsupported trek across Antarctica — and needed to work as both a donor/partner platform and a way to follow her preparation as it happens.
Our approach
Annasley’s next expedition — a solo, unsupported crossing in Antarctica — begins in late 2027, with a long lead-up of training, fundraising and partner outreach before then. I kept the design consistent with her previous Ocean Survivoar site, so returning supporters would recognise it immediately, while structuring it to grow alongside her preparation over the next two years.
Consistent Messaging
Positioned the expedition’s story, mission and ask clearly for donors and partners.
Built to Evolve
Structured so content can be added easily as training and preparation progress, without needing a redesign.
The Verdict
It’s great to have Shay and Púca to take care of all the tech stuff, leaving me to concentrate on my new venture.
