Client & task
A new venture offering immersive whiskey experiences through Dublin’s legendary pubs. Mark came to me needing everything sorted from the ground up — domain, hosting, security, and a website that actually captured what makes the experience special.
Beyond the site itself, I helped get his social media profiles set up and consistent with the brand, and pulled together a strong library of images and content to launch with — giving Mark a proper foundation to build his following from day one.
Our approach
A blank canvas, and a lot of trust — Mark left imagery, content and blogs entirely in my hands. I wrote around 24 blog posts to give the site an SEO boost at launch, learning more about whiskey than I expected to along the way.
Easy Flexible Booking
Gave Mark a choice of three booking systems and built in clear booking calls-to-action throughout the site, so visitors are never more than a click from securing a tour.
Built to attract search traffic
Launched with a strong base of SEO-focused content, giving the site a genuine head start rather than a bare handful of pages.
The Verdict
I didn’t even know where to start when it came to domains, hosting and building the website, so it was fantastic to have Shay take care of literally everything.
