Client & task
The first of three projects I’ve since built for Annasley Park — starting here, with her solo, unsupported row across the Atlantic in January 2025. A brand-new site, built from scratch, to support her sponsorship tiers and fundraising for her three chosen charities.
Our approach
This site had to do three jobs at once — tell Annasley’s story compellingly enough to attract sponsors, make donating simple, and keep supporters updated as the challenge unfolded in real time.
Built for sponsors and donors alike
Clear sponsorship tiers alongside a simple, direct donation path, so both corporate backers and individual supporters had an obvious way to get involved.
Built to follow along
Structured so updates could be added easily throughout the challenge itself — including the “54 days, challenge complete” update now live on the site.
The Verdict
It’s great to have Shay and Púca to take care of all the tech stuff, leaving me to concentrate on my training and fund raising.
