A brand-new personal training business, built from a blank slate. Owen knew his training approach but hadn’t yet worked out how to present it online — so this project was as much about shaping the offering into clear services and pricing as it was about building the site itself.

Since this was a new venture, it was a totally blank canvas. We directed Owen with what content would be best.
Structured Owen’s 1-to-1 and small group offerings with transparent pricing, so prospective clients know exactly what they’re signing up for before they enquire.
Suggested and set Owen up with Calendly, so prospective clients can book an intro call directly — no back-and-forth emails, no missed messages.

I was getting overwhelmed about building a website until I met Shay at the local coffee shop. He made the whole process completely stress-free, handling the tech end and adding brilliant touches that made the final site look incredible.